Dirk Völker Business Advisory Services - Die smarte Revolution in der Automobilindustrie

body {behavior: url(https://www.dvbas.de/modules/mod_lxmenupro/csshover.htc);} table.moduletable div#topmenu_comp2lxmenupro, div.module div#topmenu_comp2lxmenupro { background: transparent; width: auto; } table.moduletable div#topmenu_comp2lxmenupro ul, div.module div#topmenu_comp2lxmenupro ul { margin: 0; padding: 0; } table.moduletable div#topmenu_comp2lxmenupro li, div.module div#topmenu_comp2lxmenupro li { float: left; position: relative; list-style: none; margin: 0; padding: 0; height: 19px; width: 104px; background-color: #ffffff; background-image: none; } table.moduletable div#topmenu_comp2lxmenupro li:hover, table.moduletable div#topmenu_comp2lxmenupro li.currentsub, div.module div#topmenu_comp2lxmenupro li:hover, div.module div#topmenu_comp2lxmenupro li.currentsub { background-color: #FFFFFF; background-image: none; background-image: none; z-index: 20; } table.moduletable div#topmenu_comp2lxmenupro li.mainitem, div.module div#topmenu_comp2lxmenupro li.mainitem { height: 21px; width: auto; background-color: #ffffff; } table.moduletable div#topmenu_comp2lxmenupro li.mainitem:hover, table.moduletable div#topmenu_comp2lxmenupro li.currentmain, div.module div#topmenu_comp2lxmenupro li.mainitem:hover, div.module div#topmenu_comp2lxmenupro li.currentmain { background-color: #ffffff; } table.moduletable div#topmenu_comp2lxmenupro li a, div.module div#topmenu_comp2lxmenupro li a { display: block; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: #333333; font-size: 12px; font-family: arial,helvetica,sans-serif; font-weight: normal; text-align: left; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: none; border-top-style: solid; border-top-width: 2px; border-top-color: #FFFFFF; border-right-style: solid; border-right-width: 20px; border-right-color: #FFFFFF; border-bottom-style: solid; border-bottom-width: 2px; border-bottom-color: #FFFFFF; width: auto; height: auto; } table.moduletable div#topmenu_comp2lxmenupro li:hover>a, table.moduletable div#topmenu_comp2lxmenupro li.currentsub>a, div.module div#topmenu_comp2lxmenupro li:hover>a, div.module div#topmenu_comp2lxmenupro li.currentsub>a { color: #333333; font-weight: normal; text-align: left; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: underline; border-top-style: solid; border-top-width: 2px; border-top-color: #ffffff; border-right-style: solid; border-right-width: 20px; border-right-color: #ffffff; border-bottom-style: solid; border-bottom-width: 2px; border-bottom-color: #ffffff; } table.moduletable div#topmenu_comp2lxmenupro li.mainitem>a, div.module div#topmenu_comp2lxmenupro li.mainitem>a { padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: #333333; font-size: 14px; font-family: arial,helvetica,sans-serif; font-weight: normal; text-align: left; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: none; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; border-top-style: solid; border-top-width: 5px; border-top-color: #ffffff; border-right-style: solid; border-right-width: 20px; border-right-color: #ffffff; border-bottom-style: solid; border-bottom-width: 5px; border-bottom-color: #ffffff; } table.moduletable div#topmenu_comp2lxmenupro li.mainitem:hover>a, table.moduletable div#topmenu_comp2lxmenupro li.currentmain>a, div.module div#topmenu_comp2lxmenupro li.mainitem:hover>a, div.module div#topmenu_comp2lxmenupro li.currentmain>a { color: #333333; font-weight: normal; text-align: left; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: underline; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; border-top-style: solid; border-top-width: 5px; border-top-color: #ffffff; border-right-style: solid; border-right-width: 20px; border-right-color: #ffffff; border-bottom-style: solid; border-bottom-width: 5px; border-bottom-color: #ffffff; } table.moduletable div#topmenu_comp2lxmenupro ul.level1 a, div.module div#topmenu_comp2lxmenupro ul.level1 a { width: auto; } table.moduletable div#topmenu_comp2lxmenupro li.folder>a, div.module div#topmenu_comp2lxmenupro li.folder>a { } table.moduletable div#topmenu_comp2lxmenupro>ul a, div.module div#topmenu_comp2lxmenupro>ul a { width: auto; } table.moduletable div#topmenu_comp2lxmenupro ul ul, div.module div#topmenu_comp2lxmenupro ul ul { display: none; position: absolute; width: 104px; } table.moduletable div#topmenu_comp2lxmenupro ul.level0 li.folder:hover ul.level1, table.moduletable div#topmenu_comp2lxmenupro ul.level1 li.folder:hover ul.level2, table.moduletable div#topmenu_comp2lxmenupro ul.level2 li.folder:hover ul.level3, table.moduletable div#topmenu_comp2lxmenupro ul.level3 li.folder:hover ul.level4, table.moduletable div#topmenu_comp2lxmenupro ul.level4 li.folder:hover ul.level5, table.moduletable div#topmenu_comp2lxmenupro ul.level5 li.folder:hover ul.level6, table.moduletable div#topmenu_comp2lxmenupro ul.level6 li.folder:hover ul.level7, table.moduletable div#topmenu_comp2lxmenupro ul.level7 li.folder:hover ul.level8, table.moduletable div#topmenu_comp2lxmenupro ul.level8 li.folder:hover ul.level9, div.module div#topmenu_comp2lxmenupro ul.level0 li.folder:hover ul.level1, div.module div#topmenu_comp2lxmenupro ul.level1 li.folder:hover ul.level2, div.module div#topmenu_comp2lxmenupro ul.level2 li.folder:hover ul.level3, div.module div#topmenu_comp2lxmenupro ul.level3 li.folder:hover ul.level4, div.module div#topmenu_comp2lxmenupro ul.level4 li.folder:hover ul.level5, div.module div#topmenu_comp2lxmenupro ul.level5 li.folder:hover ul.level6, div.module div#topmenu_comp2lxmenupro ul.level6 li.folder:hover ul.level7, div.module div#topmenu_comp2lxmenupro ul.level7 li.folder:hover ul.level8, div.module div#topmenu_comp2lxmenupro ul.level8 li.folder:hover ul.level9 { display:block; } table.moduletable div#topmenu_comp2lxmenupro ul.level0, div.module div#topmenu_comp2lxmenupro ul.level0 { -moz-opacity: 0.8; } table.moduletable div#topmenu_comp2lxmenupro ul.level1, div.module div#topmenu_comp2lxmenupro ul.level1 { -moz-opacity: 0.85; } table.moduletable div#topmenu_comp2lxmenupro ul.level1, div.module div#topmenu_comp2lxmenupro ul.level1 { top: 21px; left: 0px; } table.moduletable div#topmenu_comp2lxmenupro ul.level2, table.moduletable div#topmenu_comp2lxmenupro ul.level3, table.moduletable div#topmenu_comp2lxmenupro ul.level4, table.moduletable div#topmenu_comp2lxmenupro ul.level5, table.moduletable div#topmenu_comp2lxmenupro ul.level6, table.moduletable div#topmenu_comp2lxmenupro ul.level7, table.moduletable div#topmenu_comp2lxmenupro ul.level8, table.moduletable div#topmenu_comp2lxmenupro ul.level9, div.module div#topmenu_comp2lxmenupro ul.level2, div.module div#topmenu_comp2lxmenupro ul.level3, div.module div#topmenu_comp2lxmenupro ul.level4, div.module div#topmenu_comp2lxmenupro ul.level5, div.module div#topmenu_comp2lxmenupro ul.level6, div.module div#topmenu_comp2lxmenupro ul.level7, div.module div#topmenu_comp2lxmenupro ul.level8, div.module div#topmenu_comp2lxmenupro ul.level9 { top: 0px; left: 104px; }

#topmenu_comp2_menu { display: none; }

body {behavior: url(https://www.dvbas.de/modules/mod_lxmenupro/csshover.htc);} table.moduletable div#submenue_literatur9lxmenupro, div.module div#submenue_literatur9lxmenupro { position: relative; top: 0px; left: 0px; background: transparent; width: auto; } table.moduletable div#submenue_literatur9lxmenupro ul, div.module div#submenue_literatur9lxmenupro ul { margin: 0; padding: 0; width: 200px; height: auto; } table.moduletable div#submenue_literatur9lxmenupro li, div.module div#submenue_literatur9lxmenupro li { position: relative; list-style: none; margin: 0; padding: 0; height: 19px; width: 160px; background-color: #6699CC; background-image: none; } table.moduletable div#submenue_literatur9lxmenupro li:hover, table.moduletable div#submenue_literatur9lxmenupro li.currentsub, div.module div#submenue_literatur9lxmenupro li:hover, div.module div#submenue_literatur9lxmenupro li.currentsub { background-color: #FFFFFF; background-image: none; z-index: 20; } table.moduletable div#submenue_literatur9lxmenupro li.mainitem, div.module div#submenue_literatur9lxmenupro li.mainitem { height: 26px; width: 200px; background-color: #ffffff; } table.moduletable div#submenue_literatur9lxmenupro li.mainitem:hover, table.moduletable div#submenue_literatur9lxmenupro li.currentmain, div.module div#submenue_literatur9lxmenupro li.mainitem:hover, div.module div#submenue_literatur9lxmenupro li.currentmain { background-color: #FFFFFF; } table.moduletable div#submenue_literatur9lxmenupro li a, div.module div#submenue_literatur9lxmenupro li a { display: block; padding-top: 2px; padding-right: 3px; padding-bottom: 2px; padding-left: 3px; color: #FFFFFF; font-size: 11px; font-family: tahoma,verdana,arial; font-weight: normal; text-align: left; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: none; border-style: solid; border-color: #FFFFFF; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-left-style: solid; border-left-width: 6px; border-left-color: #FFFFFF; width: auto; height: auto; } table.moduletable div#submenue_literatur9lxmenupro li:hover>a, table.moduletable div#submenue_literatur9lxmenupro li.currentsub>a, div.module div#submenue_literatur9lxmenupro li:hover>a, div.module div#submenue_literatur9lxmenupro li.currentsub>a { color: #006699; font-weight: normal; text-align: center; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: none; border-style: solid; border-color: #6699CC; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-left-style: solid; border-left-width: 6px; border-left-color: #6699CC; } table.moduletable div#submenue_literatur9lxmenupro li.mainitem>a, div.module div#submenue_literatur9lxmenupro li.mainitem>a { padding-top: 0px; padding-right: 8px; padding-bottom: 0px; padding-left: 1px; color: #333333; font-size: 12px; font-family: arial,helvetica,sans-serif; font-weight: normal; text-align: left; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: none; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; border-top-style: solid; border-top-width: 3px; border-top-color: #FFFFFF; border-bottom-style: solid; border-bottom-width: 3px; border-bottom-color: #FFFFFF; } table.moduletable div#submenue_literatur9lxmenupro li.mainitem:hover>a, table.moduletable div#submenue_literatur9lxmenupro li.currentmain>a, div.module div#submenue_literatur9lxmenupro li.mainitem:hover>a, div.module div#submenue_literatur9lxmenupro li.currentmain>a { color: #333333; font-weight: normal; text-align: left; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: underline; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; border-top-style: solid; border-top-width: 3px; border-top-color: #ffffff; border-bottom-style: solid; border-bottom-width: 3px; border-bottom-color: #ffffff; } table.moduletable div#submenue_literatur9lxmenupro ul.level1 a, div.module div#submenue_literatur9lxmenupro ul.level1 a { width: auto; } table.moduletable div#submenue_literatur9lxmenupro li.folder>a, div.module div#submenue_literatur9lxmenupro li.folder>a { } table.moduletable div#submenue_literatur9lxmenupro>ul a, div.module div#submenue_literatur9lxmenupro>ul a { width: auto; } table.moduletable div#submenue_literatur9lxmenupro ul ul, div.module div#submenue_literatur9lxmenupro ul ul { display: none; position: absolute; top: 0px; left: 160px; width: 160px; } table.moduletable div#submenue_literatur9lxmenupro ul ul.level1, div.module div#submenue_literatur9lxmenupro ul ul.level1 { left: 200px; } table.moduletable div#submenue_literatur9lxmenupro ul.level0 li.folder:hover ul.level1, table.moduletable div#submenue_literatur9lxmenupro ul.level1 li.folder:hover ul.level2, table.moduletable div#submenue_literatur9lxmenupro ul.level2 li.folder:hover ul.level3, table.moduletable div#submenue_literatur9lxmenupro ul.level3 li.folder:hover ul.level4, table.moduletable div#submenue_literatur9lxmenupro ul.level4 li.folder:hover ul.level5, table.moduletable div#submenue_literatur9lxmenupro ul.level5 li.folder:hover ul.level6, table.moduletable div#submenue_literatur9lxmenupro ul.level6 li.folder:hover ul.level7, table.moduletable div#submenue_literatur9lxmenupro ul.level7 li.folder:hover ul.level8, table.moduletable div#submenue_literatur9lxmenupro ul.level8 li.folder:hover ul.level9, div.module div#submenue_literatur9lxmenupro ul.level0 li.folder:hover ul.level1, div.module div#submenue_literatur9lxmenupro ul.level1 li.folder:hover ul.level2, div.module div#submenue_literatur9lxmenupro ul.level2 li.folder:hover ul.level3, div.module div#submenue_literatur9lxmenupro ul.level3 li.folder:hover ul.level4, div.module div#submenue_literatur9lxmenupro ul.level4 li.folder:hover ul.level5, div.module div#submenue_literatur9lxmenupro ul.level5 li.folder:hover ul.level6, div.module div#submenue_literatur9lxmenupro ul.level6 li.folder:hover ul.level7, div.module div#submenue_literatur9lxmenupro ul.level7 li.folder:hover ul.level8, div.module div#submenue_literatur9lxmenupro ul.level8 li.folder:hover ul.level9 { display:block; } table.moduletable div#submenue_literatur9lxmenupro ul.level1, div.module div#submenue_literatur9lxmenupro ul.level1 { -moz-opacity: 0.8; }

#submenue_literatur9_menu { display: none; }

Philipp Radtke, Eberhard Abele, Andreas E. Zielke
Die smarte Revolution in der Automobilindustrie
Das Auto der Zukunft - Optionen für Hersteller - Chancen für Zulieferer
Ueberreuter, 2004

Gedanken von McKinsey zur derzeitigen Situation in der Automobilindustrie. Die Autoren untersuchen die Folgen aus der immer stärker werdenden Diskrepanz aus Differenzierungsdruck zwischen den Wettbewerbern (Innovationen, Leistrungsverbesserungen) und der fehlenden Bereitschaft der Kunden, mehr geld fürs Auto auszugeben.

body {behavior: url(https://www.dvbas.de/modules/mod_lxmenupro/csshover.htc);} table.moduletable div#mainmenu1lxmenupro, div.module div#mainmenu1lxmenupro { position: relative; top: 0px; left: 0px; background: transparent; width: auto; } table.moduletable div#mainmenu1lxmenupro ul, div.module div#mainmenu1lxmenupro ul { margin: 0; padding: 0; width: 160px; height: auto; } table.moduletable div#mainmenu1lxmenupro li, div.module div#mainmenu1lxmenupro li { position: relative; list-style: none; margin: 0; padding: 0; height: 19px; width: 90px; background-color: #FFFFFF; background-image: none; } table.moduletable div#mainmenu1lxmenupro li:hover, table.moduletable div#mainmenu1lxmenupro li.currentsub, div.module div#mainmenu1lxmenupro li:hover, div.module div#mainmenu1lxmenupro li.currentsub { background-color: #FFFFFF; background-image: none; z-index: 20; } table.moduletable div#mainmenu1lxmenupro li.mainitem, div.module div#mainmenu1lxmenupro li.mainitem { height: 22px; width: 160px; background-color: #FFFFFF; } table.moduletable div#mainmenu1lxmenupro li.mainitem:hover, table.moduletable div#mainmenu1lxmenupro li.currentmain, div.module div#mainmenu1lxmenupro li.mainitem:hover, div.module div#mainmenu1lxmenupro li.currentmain { background-color: #FFFFFF; } table.moduletable div#mainmenu1lxmenupro li a, div.module div#mainmenu1lxmenupro li a { display: block; padding-top: 1px; padding-right: 1px; padding-bottom: 1px; padding-left: 1px; color: #333333; font-size: 11px; font-family: arial,helvetica,sans-serif; font-weight: normal; text-align: right; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: none; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; border-top-style: solid; border-top-width: 2px; border-top-color: #FFFFFF; border-right-style: solid; border-right-width: 3px; border-right-color: #FFFFFF; border-bottom-style: solid; border-bottom-width: 2px; border-bottom-color: #FFFFFF; border-left-style: solid; border-left-width: 3px; border-left-color: #FFFFFF; width: auto; height: auto; } table.moduletable div#mainmenu1lxmenupro li:hover>a, table.moduletable div#mainmenu1lxmenupro li.currentsub>a, div.module div#mainmenu1lxmenupro li:hover>a, div.module div#mainmenu1lxmenupro li.currentsub>a { color: #333333; font-weight: normal; text-align: right; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: underline; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; border-top-style: solid; border-top-width: 2px; border-top-color: #FFFFFF; border-right-style: solid; border-right-width: 3px; border-right-color: #FFFFFF; border-bottom-style: solid; border-bottom-width: 2px; border-bottom-color: #FFFFFF; border-left-style: solid; border-left-width: 3px; border-left-color: #FFFFFF; } table.moduletable div#mainmenu1lxmenupro li.mainitem>a, div.module div#mainmenu1lxmenupro li.mainitem>a { padding-top: 2px; padding-right: 3px; padding-bottom: 2px; padding-left: 18px; color: #333333; font-size: 14px; font-family: arial,helvetica,sans-serif; font-weight: normal; text-align: left; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: none; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; border-top-style: solid; border-top-width: 2px; border-top-color: #FFFFFF; border-right-style: solid; border-right-width: 3px; border-right-color: #FFFFFF; border-bottom-style: solid; border-bottom-width: 2px; border-bottom-color: #FFFFFF; border-left-style: solid; border-left-width: 15px; border-left-color: #FFFFFF; } table.moduletable div#mainmenu1lxmenupro li.mainitem:hover>a, table.moduletable div#mainmenu1lxmenupro li.currentmain>a, div.module div#mainmenu1lxmenupro li.mainitem:hover>a, div.module div#mainmenu1lxmenupro li.currentmain>a { color: #333333; font-weight: normal; text-align: left; text-transform: none; direction: ltr; unicode-bidi: bidi-override; text-decoration: underline; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; border-left-width: 0; border-top-style: solid; border-top-width: 2px; border-top-color: #FFFFFF; border-right-style: solid; border-right-width: 3px; border-right-color: #FFFFFF; border-bottom-style: solid; border-bottom-width: 2px; border-bottom-color: #FFFFFF; border-left-style: solid; border-left-width: 15px; border-left-color: #FFFFFF; } table.moduletable div#mainmenu1lxmenupro ul.level1 a, div.module div#mainmenu1lxmenupro ul.level1 a { width: auto; } table.moduletable div#mainmenu1lxmenupro li.folder>a, div.module div#mainmenu1lxmenupro li.folder>a { } table.moduletable div#mainmenu1lxmenupro>ul a, div.module div#mainmenu1lxmenupro>ul a { width: auto; } table.moduletable div#mainmenu1lxmenupro ul ul, div.module div#mainmenu1lxmenupro ul ul { display: none; position: absolute; top: 0px; left: -90px; width: 90px; } table.moduletable div#mainmenu1lxmenupro ul ul.level1, div.module div#mainmenu1lxmenupro ul ul.level1 { left: -160px; } table.moduletable div#mainmenu1lxmenupro ul.level0 li.folder:hover ul.level1, table.moduletable div#mainmenu1lxmenupro ul.level1 li.folder:hover ul.level2, table.moduletable div#mainmenu1lxmenupro ul.level2 li.folder:hover ul.level3, table.moduletable div#mainmenu1lxmenupro ul.level3 li.folder:hover ul.level4, table.moduletable div#mainmenu1lxmenupro ul.level4 li.folder:hover ul.level5, table.moduletable div#mainmenu1lxmenupro ul.level5 li.folder:hover ul.level6, table.moduletable div#mainmenu1lxmenupro ul.level6 li.folder:hover ul.level7, table.moduletable div#mainmenu1lxmenupro ul.level7 li.folder:hover ul.level8, table.moduletable div#mainmenu1lxmenupro ul.level8 li.folder:hover ul.level9, div.module div#mainmenu1lxmenupro ul.level0 li.folder:hover ul.level1, div.module div#mainmenu1lxmenupro ul.level1 li.folder:hover ul.level2, div.module div#mainmenu1lxmenupro ul.level2 li.folder:hover ul.level3, div.module div#mainmenu1lxmenupro ul.level3 li.folder:hover ul.level4, div.module div#mainmenu1lxmenupro ul.level4 li.folder:hover ul.level5, div.module div#mainmenu1lxmenupro ul.level5 li.folder:hover ul.level6, div.module div#mainmenu1lxmenupro ul.level6 li.folder:hover ul.level7, div.module div#mainmenu1lxmenupro ul.level7 li.folder:hover ul.level8, div.module div#mainmenu1lxmenupro ul.level8 li.folder:hover ul.level9 { display:block; } table.moduletable div#mainmenu1lxmenupro ul.level1, div.module div#mainmenu1lxmenupro ul.level1 { -moz-opacity: 0.85; }

#mainmenu1_menu { display: none; }